As you have probably seen on our website we are coordinating a charity event for Gridiron Heroes on April 25th. This is the largest event we have ever done, we are expecting over 1,000 people to attend. To manage the chaos I have turned to a Social CRM tool; Nimble CRM.
This year we have multiple sponsors presenting, several celebrities appearing and media and fans attending. I have been using Nimble to manage all my contacts for the events (putting custom tags on them makes it easy to find them), keeping notes on who I have spoken with and their involvement with the event and also keeping an eye on all the various participants social streams.
Since we have so many people involved it's very important that the information about the event doesn't get confused by an incorrect tweet or Facebook post. Especially dealing with celebrities who have huge followings, one tweet with bad information could easily reach 100,000 people. Having a centralized location where I can monitor everyone's social makes this process a lot easier. If something is accidentally sent out with incorrect or incomplete information, we can get the correct information sent out.
Using a social CRM platform allows me to stay on top on the event. There are a lot of good people volunteering their time to help raise funds and awareness for Gridiron Heroes (http://www.GridironHeroes.org
) , so I need to make sure everyone is well informed.